Tesla adopts Assisted Driving name for its European software

German regulators described the Full Self-Driving branding as misleading, and Tesla is seeking approval for its driver-assistance software across Europe. According to The Next Web, the European product page otherwise remains unchanged, while speed rather than branding is the main obstacle to approval in the EU.

• TechCrunch reports Germany's transport minister now advocates Europe-wide adoption following the name change.

Covered by 6 publishers within 28 hours of the first report.

• TechCrunch: Tesla renames ‘Full Self-Driving’ to ‘Tesla Assisted Driving’ in Europe

Reporting6

TRD TechRadar Full Self-Driving is 'misleading' says Germany's Ministry of Transport · Leon Poultney 12:30 PM

QZ Quartz Tesla is rebranding "Full Self-Driving" as "Tesla Assisted Driving" in Europe · Cris Tolomia 9:20 AM

TC TechCrunch Tesla renames ‘Full Self-Driving’ to ‘Tesla Assisted Driving’ in Europe · Sean O'Kane 12:07 PM

CN CNBC Tesla drops 'Full Self-Driving' brand name in Europe after regulator pushback 1:12 PM

TNW The Next Web Tesla renames Full Self-Driving to Tesla Assisted Driving across Europe · Darius Popa 1:14 PM

W Wired Tesla’s ‘Full Self-Driving’ Becomes ‘Assisted Driving’ in Europe · Aarian Marshall 4:18 PM

Discussion

Y Hacker News 29 points, 30 comments

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Topics TeslaSelf-driving cars