Fanatics builds sports outfit recommendations with OpenAI Codex

First reported by CNBC at · Updated · 2 sources

The Shop the Look feature helps shoppers navigate more than 1.5 million sports merchandise items, according to CNBC. It matches products by team and style, and views of recommended items increased 10% after the feature launched, according to Quartz, which reported the results of the rollout.

Covered by 2 publishers within 1 hour of the first report.

Reporting2

CNBC Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature
Quartz Fanatics is using OpenAI's Codex to build an AI outfit-matching tool for sports fans · Cris Tolomia

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Topics OpenAI