Meta tries opening Facebook directly to Reels in India

First reported by TechCrunch at · Updated · 3 sources

Some users in India are taken straight into full-screen video when they open Facebook, according to TechCrunch. Social Media Today reports that Meta is also experimenting with the option on Instagram and is expanding its trials before bringing the feature to more countries beyond the current tests.

Covered by 3 publishers within 15 hours of the first report.

Reporting3

TechCrunch Facebook tests going Reels-first in India · Jagmeet Singh
Social Media Today Meta tests Reels-first Facebook feed in India · Andrew Hutchinson
Android Headlines Facebook Tests a Reels-First Home Screen to Prioritize Video · Jean Leon

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Topics Meta