Huawei sets November 20 unveiling for Osta smartphone brand

The new brand is called Xingmang in Chinese, and Huawei consumer business chairman Richard Yu has confirmed its introduction. Yu also confirmed Osta O1 Pro as the name of one of the first two phones in the series, according to GSMArena, offering an early detail about the planned lineup.

• The launch comes six years after Huawei spun off Honor, according to the South China Morning Post.

Covered by 3 publishers within 18 hours of the first report.

• South China Morning Post: China’s Huawei to roll out new smartphone brand Osta, 6 years after giving up Honor
• Latest 1:21 AM ET DigiTimes: Huawei's new OSTA smartphone brand targets wider displays, AI features ahead of November 20 debut

Reporting3

SCM South China Morning Post China’s Huawei to roll out new smartphone brand Osta, 6 years after giving up Honor · Iris Deng 7:30 AM

GSM GSMArena Huawei's Osta sub-brand now has an official launch date 12:45 AM

DT DigiTimes Huawei's new OSTA smartphone brand targets wider displays, AI features ahead of November 20 debut · Levi Li 1:21 AM

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Topics Huawei