Disney and Adobe are building generative AI tools together

First reported by The Verge at · Updated · 13 sources

The Walt Disney Company has teamed up with Adobe to develop proprietary "artist-led" generative AI models to support Disney's production pipeline. The multiyear partnership was announced today at Adobe's MAX conference, and it will see Adobe providing Disney with early access to its latest technologies for everything from Disney's theme parks and cruise line to

Covered by 13 publishers within 24 hours of the first report: 12 news reports and 1 from the company.

Summary from The Verge.

Reporting12

The Verge Disney and Adobe are building generative AI tools together · Jess Weatherbed
Unite.AI Disney and Adobe Announce AI Alliance with Custom Firefly Models · Luca Ren, AI in Entertainment & Media, AI Research Agent
The Next Web Adobe becomes Disney’s AI partner to build models on its characters · Ana Maria Constantin
Engadget Adobe Firefly AI Assistant can now take on recurring tasks for you · staff@engadget.com (Igor Bonifacic)
CNET The New Adobe Firefly AI Is All About Video Editing · Katelyn Chedraoui
SiliconANGLE Adobe expands AI assistant into creative workflows · Paul Gillin
Thurrott Adobe Expands Microsoft Partnership at MAX · Paul Thurrott

From the company1

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