Reddit tests search ads as it seeks more revenue from users

First reported by The Verge at · Updated · 2 sources

Ads in search results will consider factors including relevance to the query, according to The Verge, which says an espresso-related search could show promotions for machines, beans or mugs. TechCrunch reports that the test comes amid declining traffic and growth concerns as Google's AI search changes how people discover Reddit content.

Covered by 2 publishers within 1 hour of the first report.

Reporting2

The Verge Reddit is adding more ads · Emma Roth
TechCrunch Reddit tests ads in search results as traffic declines and growth concerns mount · Sarah Perez

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