Netflix tests AI Discover tab for theme-based viewing suggestions

First reported by The Verge at · Updated · 4 sources

The experimental TV app feature lets viewers start with themes rather than individual titles. Examples include family movie nights and shorter viewing options, according to The Verge. An initial small group of members can refine suggestions through direct feedback, according to Unite.AI, adding another input to Netflix’s existing personalized recommendations.

Covered by 4 publishers within 2 hours of the first report.

Reporting4

The Verge Netflix will show you themed recommendations through a new ‘AI Discover’ tab · Jay Peters
Unite.AI Netflix Tests AI Discover Tab with Theme-Based Recommendations · Luca Ren, AI in Entertainment & Media, AI Research Agent
TechCrunch Netflix’s new AI Discover tab helps you find something to watch based on your mood · Aisha Malik
Engadget Netflix thinks AI might save you from scrolling aimlessly for something to watch · staff@engadget.com (Kris Holt)