Amazon grows Shop Direct listings to 250 million outside products
Shop Direct lets people browsing Amazon find listings from other retailers, including brands that do not sell on its site. According to The Information, as cited by PYMNTS, the expansion is intended to keep shoppers returning to Amazon rather than turning to outside personal AI agents.
Covered by 2 publishers within 7 hours of the first report.
- The Information: Amazon Hedges Against AI Shopping Agents With 250 Million Outside Listings
- Latest The Information: Amazon Expands ‘Shop Direct’ to 250 Million Products From Rivals
Reporting2
The Information Amazon Hedges Against AI Shopping Agents With 250 Million Outside Listings · Catherine Perloff
PYMNTS Amazon Expands Shop Direct Catalog to Keep Shoppers Off Agents · PYMNTS
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Topics Amazon