Instagram tests Features for horizontal videos up to 90 minutes
The format gives creators a way to publish longer videos as Instagram expands its competition with YouTube. The rollout also prepares the platform for more viewing on TVs. Unlike YouTube, Instagram does not yet offer an equivalent advertising revenue-sharing system for these videos, according to 9to5Google.
- Adam Mosseri and product chief Tessa Lyons announced the test Monday, according to The Next Web.
Covered by 13 publishers within 16 hours of the first report.
- The Next Web: Instagram tests 90-minute horizontal videos called Features
- Latest Business Insider: Instagram is clearly jealous of YouTube — and is introducing a bunch of changes
Reporting13
Bloomberg Instagram Ramps Up Video Strategy in Escalating TikTok, YouTube Rivalry · Alexandra S. Levine and Andrew Pollack
The Verge Instagram chases YouTube with a push for longer, widescreen videos · Jay Peters
The Next Web Instagram tests 90-minute horizontal videos called Features · Ana-Maria Stanciuc
9to5Google Instagram tests ‘Features’ long-form videos, but missing YouTube’s ad share for now · Ben Schoon
iPhone in Canada Instagram Tests 90-Minute Horizontal Videos in Push Against YouTube · Usman Qureshi
Android Headlines Instagram Is Testing 90-Minute Horizontal Videos in a Direct Shot at YouTube · Jean Leon
Android Central Instagram wants in on 'long-form,' widescreen videos and its test begins now · Nickolas Diaz
Neowin Instagram takes on YouTube with support for 1-hour+ horizontal videos · David Uzondu
TechCrunch Watch out, YouTube — Instagram goes from short-form to 90-minute videos · Amanda Silberling
Business Insider Instagram is clearly jealous of YouTube — and is introducing a bunch of changes · Sydney Bradley
9to5Mac Instagram takes on YouTube with new 90-minute horizontal video format · Marcus Mendes
The Economic Times Instagram tests 90-minute horizontal videos
Android Authority Instagram is coming for YouTube’s crown with long-form videos · Hillary Keverenge
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