Mozilla launches campaign urging users to return to Firefox

First reported by RuntimeWire at · Updated · 2 sources

According to RuntimeWire, the campaign reunites stars from the viral internet era in a one-minute film uploaded October 22, promoting tracker blocking, tab groups, reader mode and optional AI settings. The outlet says the available materials do not disclose a campaign budget or a paid-media plan.

Covered by 2 publishers within 5 hours of the first report.

Reporting2

RuntimeWire Mozilla reunites viral-era stars to pitch Firefox's privacy and AI controls · RuntimeWire Staff
Thurrott Mozilla Launches “Come Back to Firefox” Campaign · Paul Thurrott