Bose buys Skullcandy to expand its reach among audio buyers

First reported by Bloomberg at · Updated · 5 sources

The companies had already collaborated on headphones incorporating Bose technology, including head-tracking spatial audio and active noise cancellation, according to The Verge. Wired reports that Skullcandy will remain in Park City, Utah, as Bose seeks to attract listeners through the brand’s ties to skate culture and lower-priced products.

  • Bloomberg interviewed Bose CEO Lila Snyder about the acquisition and AI’s role in future products.

Covered by 5 publishers within 2 hours of the first report.

Reporting5

Bloomberg Bose CEO Lila Snyder on Skullcandy Acquisition
The Verge Bose acquires Skullcandy to help it reach a wider audience · Andrew Liszewski
Wired Bose Is Buying Skullcandy. It’s Not as Weird as It Sounds · Harry Rabinowitz
Neowin Bose acquires Skullcandy · Usama Jawad
Engadget Bose buys audio rival Skullcandy · staff@engadget.com (Ian Carlos Campbell)