Salesforce agrees to buy Braze in deal valued at $5.66 billion

First reported by Bloomberg at · Updated · 9 sources

Braze shareholders will receive $47.50 per share in cash, with the acquisition expected to close in fiscal 2028. The New York company helps brands send personalised customer messages, according to The Next Web, while Bloomberg describes its marketing platform as powered by artificial intelligence.

  • Braze shares rose 50% following the announcement, according to CNBC.

Covered by 9 publishers within 8 hours of the first report.

Reporting9

Bloomberg Salesforce Fills Marketing Hole With $5.7 Billion Deal for Braze · Brody Ford and Dana Wollman
The Globe and Mail Salesforce to acquire customer engagement platform Braze in $5.66-billion deal
Quartz Salesforce agreed to acquire customer engagement firm Braze for $5.66 billion · Cris Tolomia
The Next Web Salesforce agrees $5.7bn deal for customer messaging firm Braze · Cristian Dina
CNBC Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 51%
The Economic Times Salesforce to acquire Braze in a $5.66 billion deal
The Information Salesforce to Acquire Marketing Software Maker Braze for Nearly $5.7 Billion · Valida Pau
PYMNTS Salesforce Buying Customer Engagement Firm Braze for $5.6 Billion · PYMNTS
SiliconANGLE Salesforce to acquire marketing automation provider Braze for $5.66B · Maria Deutscher