Snap recruits Robert Downey Jr. to promote its Specs AR glasses

First reported by 9to5Google at · Updated · 3 sources

Downey will serve as chief customer experience officer for the augmented reality glasses business, a role The Next Web describes as honorary. Snap has released videos showing him demonstrating the glasses, including help with putting and art practice, according to The Verge, as the company showcases their capabilities.

  • Specs are available for preorder, according to 9to5Google.
  • Specs Inc. is a wholly owned Snap subsidiary, according to The Next Web.

Covered by 3 publishers within 4 hours of the first report.

Reporting3

9to5Google Iron Man himself now officially endorses Snap’s latest smart glasses · Nicholas Sutrich
The Next Web Robert Downey Jr. joins Snap’s SPECS as honorary customer experience chief · Darius Popa
The Verge Snap is paying Robert Downey Jr. to do the Iron Man thing · Jay Peters