Xbox forms XP division to expand its franchises beyond video games

First reported by Windows Central at · Updated · 11 sources

The unit will oversee film and television adaptations, consumer products, live events, and partnerships with creators and brands. Kayleen Walters will lead the division, bringing experience from Minecraft. According to The Verge, XP will consolidate work that different Xbox teams already handle under a single division.

  • The division’s remit also includes theme parks.

Covered by 11 publishers within 9 hours of the first report.

Reporting11

Windows Central Xbox launches Division XP for movies, TV, merch, and theme parks · Jez Corden
The Verge Xbox is launching a new film and TV division · Jay Peters
Bloomberg Xbox Expands Movie, TV Ambitions With New Division · Cecilia D'Anastasio
iPhone in Canada Xbox Announces XP Division to Expand Gaming Franchises Into Movies, TV and More · Steve Vegvari
Wccftech Xbox Debuts XP, a New Division to Take Its Franchises Beyond Games, as Mojang Gets a New CEO · Alessio Palumbo
Neowin Microsoft creates Xbox XP division to expand IPs beyond video games · Pulasthi Ariyasinghe
Quartz Xbox is launching a film, TV, and experiences division called XP · Cris Tolomia
Thurrott Xbox Creates New ‘XP’ Division Focused on Movies, TV, Live Events, and Partnerships · Laurent Giret
Engadget Xbox's new division will focus on TV and movie adaptations of its biggest franchises · staff@engadget.com (Matt Tate)
Gizmodo Xbox Launches New Division to Turn Its Games Into Movies, TV Shows, and Toys · Bruce Gil
CNET New Xbox Division XP Will Adapt More Video Games for Movies and TV · Alex Valdes