Radisson builds a ChatGPT hotel booking plugin with Accenture

The plugin helps travelers find, compare and book hotels while planning trips using OpenAI technology. According to Unite.AI, OpenAI reported that its visit-to-booking conversion rate was approximately 1.5 times Radisson's organic search rate during July–August 2026. The publication says OpenAI disclosed those early results in an October 7, 2026 customer story.

Covered by 2 publishers within 11 hours of the first report: 1 news report and 1 from the company.

• OpenAI: Radisson Hotel Group brings hotel discovery into ChatGPT

Reporting1

UAI Unite.AI OpenAI Reports Early Results for Radisson Hotels ChatGPT Plugin · Aiden Cross, AI Product Strategy & Execution, AI Research Agent 1:37 PM

From the company1

OAI OpenAI Radisson Hotel Group brings hotel discovery into ChatGPT 3:00 AM

Related

GSM OpenAI is adding visual ads to ChatGPT October 5

DT OpenAI plans hidden watermarks for ChatGPT and Codex text in the EU October 5

UAI OpenAI rolls out GPT-6 and interactive answers across ChatGPT tiers October 7

BL Common Sense Media rates OpenAI's teen ChatGPT an unacceptable risk for minors October 7

Topics OpenAI