Apple takes European carrier smartphone lead from Samsung in Q2
Apple became the top smartphone brand in Europe's carrier channel in the second quarter of 2026, according to 9to5Mac's account of Counterpoint Research findings. Carrier shipments fell 4% from a year earlier, compared with an 11% decline through retailers, according to GSMArena, indicating a smaller contraction for operator distribution.
- GSMArena reports Counterpoint estimated total European smartphone shipments at 35 million for the quarter.
Covered by 2 publishers within 9 hours of the first report.
Reporting2
9to5Mac Apple overtakes Samsung to lead European carrier smartphone sales in Q2, per report · Marcus Mendes