McDonald's faces lawsuit alleging AI-assisted franchise price fixing

First reported by Quartz at · Updated · 2 sources

The lawsuit alleges that McDonald's and independently owned franchises coordinated menu prices through machine-learning algorithms. According to Quartz, the proposed class action was filed in federal court in Chicago. The Guardian reports that the suit alleges exchanges of nonpublic pricing and sales information violated antitrust laws and inflated menu prices.

Covered by 2 publishers within 21 hours of the first report.

Reporting2

Quartz McDonald's is being sued over claims its AI pricing tool fixed menu prices across franchises · Cris Tolomia
The Guardian McDonald’s sued for allegedly using AI tool to determine pricing for franchises · Gaya Gupta

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